Website Marketing Utilising Rule Based Actions
Website Marketing
Our Personalisation tools work on a system of triggers and actions. When the conditions of a trigger are met, an action occurs that personalises the site for that visitor. Use Personalisation to create 1-to-1 conversion driving experiences for site visitors based on time of day, device type, geolocation and more.
Our Personalisation solution can be added to any of our websites when you need it.
How can we do this?
Choose a trigger
- Device: Which device a user is visiting from (desktop, tablet, or mobile)
- Location: What location a user is visiting from
- Time: What time/date the user is visiting on
- Visits: The number of times the user has visited
- Campaign URL: Whether the user gets to the site from a URL with specific parameters in the query string
- No trigger: This rule will always be active
Choose an action
- New Row: Creates a new row in your site which only displays when the conditions for the trigger are met. You can also use this to hide rows or content.
- Notification Bar: Triggers a notification bar at the top of the page.
Actions allow you to personalise your visitor's experience, lead them to information they may have missed previously, or present them with opportunities to help complete a sale or get them to visit.
This is a small representation of our Website Marketing Solution, there are many more features and actions that this solution can perform.
If you would like to consider this solution for your site - just get in touch using the details in our website.
We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
