Worth thinking about, read on, so much has changed...

Is your website on brand?

Sometimes it’s easy to get carried away with hi fluting templates or current trends - remember one page websites? But you’ve got to ask yourself, is your website on brand?

Creating a digital visual identity is just as important, if not more, then branding your print collateral. Your customers should immediately know when they land on your website that it’s yours; having a logo high up the page and key elements of your branding such as colours or imagery are important factors of letting customers know that they’ve found the right website and the right business.

Websites can have a tendency to grow "arms and legs" and keeping all your new content on brand is absolutely paramount.

Not happy with your brand in the current business trends? Then refresh it, but don't obliterate it!

Is your website responsive?

If your website isn’t mobile responsive, then you already behind the 8 ball, your ranking suffering as a result. In this digital era, most people tend to view websites on their mobiles and tablets, and for this reason we promote a mobile first functionality and we are able to differ the design to meet mobile, tablet and desk top.

Its absolutely crucial that your website renders on mobile, loads quickly and is easy to navigate.

All websites are ranked by Google and with the inception of Core Web Vitals, mobile sites are judged on the page speed.

Different platforms handle the mobile rendering differently, some far better than others and it's worth concerning yourself on how your website performs in this way.

Is your website easy to navigate?

Sometimes swanky design can take over your website, but don’t forget, just because you think it looks good, doesn’t mean that it’s easy to navigate.

User experience and user journey are two key parts of the digital experience that often get overlooked by small businesses.

Make sure you engage with a methodology includes discussion on your customer audience and how they will travel through your website, what the purpose of their visit will be and ultimately, what would you like the website to achieve as a result of the users visit?

Does your website take forever to load?

Early last year Google introduced Core Web Vitals and Page Speed Loading times as an important  ranking signal - does your website take a long time to load?

This together with a number of other measures, the key difference in this update from Google however, was it's not about the machine learning that Google performs, it;s about how the user interacts with your website. 

How long is it before the user interacts, are there interstitials in use making a poor user experience and a whole lot more. 

Find our about Core Web Vitals at https://support.google.com/webmasters/answer/9205520?hl=en

Are your messages clear?

Great design is great, but is it actually clear what services you offer on your website? You should have clear, concise call to actions across your website, giving the user a indication in the direction that you want them to go.

If you’re selling something, you want links to the shop, if you want someone to get in touch with you, there should be a phone number or contact details high up on the page.

Always think about the customer journey and what you want your website to achieve for you.

Strange one I know, do you have a website?

In this modern world, if your business doesn’t have a website, or a digital footprint, then you’re simply going to get left behind.

Having a digital presence is so important, in the era of the Internet, customers like to do their research before purchasing products or services. Having a broken or badly designed website can do more damage than good, but having no website at all isn’t really an option in today's modern business environment.

If we have provoked some thought about your existing website offering, feel free to get in touch - if only for advice, we'd love to discuss your project with you.

https://www.beonpurpose.co.uk/contact